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The Simply Co. Founder Lauren Singer Lives A Zero Waste Lifestyle...
...and hasn’t sent any trash to a landfill since 2012 which she documents through her blog, Trash is for Tossers. Since its inception, it has helped people across the globe to learn how to live without waste.
About a year into blogging, she noticed a trend. Many of her readers were writing to her saying that they loved the idea of her toxic free and sustainable cleaning products, but they didn’t have the time to make them themselves. They wanted to know what cleaning products they could buy in stores that were as sustainable as the ones they could make at home.
She quit her job as Sustainability Manager at the New York City Department of Environmental Protection, launched a Kickstarter campaign, and The Simply Co. was born.